Fareportal Expands Portfolio with Stake in Search Tech Company’s Search Engines | News

New York, NY, March 31, 2022 (GLOBE NEWSWIRE) — The family of companies that includes Fareportal, the travel technology innovator behind leading online travel agencies CheapOair and OneTravel, has further strengthened its tech presence digital, thanks to an investment in UK search engines based on search engines.

Search Machines is a global search technology company that applies cutting-edge data science and technology to search engine user acquisition and pricing. Since its inception in 2019, Search Machines has successfully deployed its proprietary ATLAS platform and helped many large enterprises optimize and personalize their search user acquisition. Search Machines’ proprietary technology uses natural language processing (NLP) with AI technology to understand user intent and match demand and supply. This gives every user the best experience, resulting in increased conversion rates and lower cost of acquisitions. With ATLAS, advertisers can optimize their user acquisition for ROI, maximizing the impact of every dollar spent in travel, insurance, retail and other verticals.

Sam. S. Jain, Founder and Executive Chairman of Fareportal, said, “Fareportal has worked with Search Machines founders Richard Jackson and Shlomi Beer for many years. During this time, we’ve seen the rigorous attention to detail and innovative technology that make ATLAS an essential search optimization tool, applicable to all industries, but especially the travel industry. . Fareportal is a leader in travel technology, so this investment in Search Machines as part of Fareportal’s family of companies is a logical move.

Richard Jackson, Founder and CEO of Search Machines, said, “This is a watershed moment for Search Machines as it shifts into a faster growth mode. This new investment enables Search Machines to level the playing field in the post-COVID era by enabling large retailers, online insurers, online travel agents and other digital organizations online with the best technology to improve their measures on customer user acquisition in search channels. , which is essential to winning in today’s tough market. »

“We are on a mission to equip companies with the technology platform they need to successfully orchestrate their user acquisition process and maximize the use of internal data, providing management and marketing teams the visibility and control they need,” commented Shlomi Beer, Search Machines. Founder and CTO.

The decision to invest in search machines is supported by a growing global market. Global investments in digital advertising have now reached 51% of overall ad spend, and experts predict continued growth.

“In an increasingly competitive environment, Search Engine Marketing (SEM) performance must be optimized using intent personalization, throughout the consumer journey. With ATLAS, Search Machines is well positioned to provide this essential experience,” said Glenn Cusano, co-CEO and CFO of Fareportal.

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About CheapOair CheapOair is an online travel agency specializing in providing cheap flights and great last minute flight deals for travelers around the world. Consumers can book online, on mobile apps for iOS and Android, by phone or live chat. Part of the Farereportal family of travel brands, CheapOair bridges the gap between an online travel agency and a traditional agency with travel agents available around the world to help you find great deals on flights to worldwide destinations on more than 600 airlines, a million accommodations and hundreds of car rentals. businesses. Follow CheapOair on Facebook, Twitter and Instagram for inspiration and helpful travel tips.

About Fareportal Fareportal is a travel technology company powering a next-generation travel concierge service. Using its innovative technology and company-owned and operated global contact centers, Fareportal has established strong industry partnerships providing customers with access to over 600 airlines, one million accommodations and hundreds of rental companies. cars all over the world. With a portfolio of consumer travel brands including CheapOair and One Travel, Farereport enables consumers to book online, on mobile apps for iOS and Android, by phone or live chat. Fareportal offers its airline partners access to a large customer base that books high-yield international and domestic flights, hotels and other additional travel and accessories.

About Search Machines Search Machines (a trading name of Jackson-Beer Limited) is a UK-based technology company founded with a mission to help businesses solve search user acquisition using software and technology. Search Machines’ intent and bidding technology helps maximize ROI for advertisers across different languages, geographies and verticals. Over the past two years, Search Machines’ ATLAS product – a cutting-edge marketing technology platform – has improved performance for many clients of all sizes, managing collective spend of over $150 million. Search Machines was founded by Richard Jackson (CEO) and Shlomi Beer (CTO) with teams in the UK and Israel including PhDs in computer science, economics, linguists, developers and search marketing experts. For more information, visit: www.search-machines.com.

Kathi Moore Fare Report 949.294.6526 [email protected]

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