Meltwater Announces Industry-Leading Visual Listening and Business Search, Powered by AI, for Faster, More Accurate Insights


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SAN FRANCISCO, Sept. 13, 2022 (GLOBE NEWSWIRE) — Meltwater, a global leader in media and social intelligence, today announces industry-defining visual listening and enterprise search capabilities. As a result, Meltwater’s 27,000+ customers immediately benefit from faster, more accurate brand and competitor searches, plus logo detection, object recognition and scene analysis to provide unique context and insight into how brands appear on visual platforms.

Businesses today are overwhelmed with data. Every day, billions of social media posts and news articles spark conversations about their brand, competitors, and industry. The sheer volume of this data and the introduction of new types of data, such as images, photos and memes, create an increasing challenge for businesses to structure data accurately and consistently and extract relevant insights. in real time.

Meltwater’s new visual listening capabilities allow users to search and analyze images, identify specific logos, celebrities, memes, emotions, age groups, and more. Using state-of-the-art deep learning techniques, Meltwater’s internal computer vision model ingests and classifies images according to 11 different types of enrichment, and identifies logos and celebrities with 95 and 98 accuracy. %. This enables Meltwater clients to quickly and accurately gain brand insights and tackle everything from crisis management to content ideation.

With the new Meltwater Business Search, Meltwater users benefit from pre-populated AI-powered queries for over 14 million businesses that collect all relevant business mentions in news, social media and visual content. Company Search connects the industry’s most comprehensive knowledge graph (over 14 million companies in 194 countries) to the most comprehensive set of owned and acquired editorial, social and broadcast data. This improves search accuracy and provides expert-level search results for Meltwater clients looking to manage their brand and perform competitive analysis. With business search, tests show that search results are 52% more accurate for business names that are also commonly used words, such as Apple, Square, and Amazon, and additionally include content where the company logo is present, without mention of text.

“We are democratizing AI at unprecedented speed and scale in our market by pairing our latest updates with unlimited search,” remarked Aditya Jami, CTO of Meltwater. “Companies benefit from faster time-to-information and more agile decision-making without having to incur the cost of building and maintaining internal data science models.”

“From big-name brands to local governments, clients are using Meltwater to understand their consumers and constituents and build more authentic and engaging communications,” added CEO John Box. “Our latest updates help clients measure brand value and understand how visual assets can impact their content, brand and competitive strategies. Enterprise search and visual listening are the product of the successful integration of recently acquired companies, Linkfluence, Owler and DeepReason.ai by Meltwater.”

Meltwater customers can take advantage of new features when creating Explore searches. Prospective customers are encouraged to visit Meltwater.com to learn more.

These are just two of the exciting releases that will be showcased in Meltwater’s upcoming live customer webinar on September 20, when the Meltwater team will present The Latest & Greatest with Meltwater Explore, highlighting the greatest product innovations from these last months. Learn more at meltwater.com.

About melt water

Meltwater provides social and media intelligence. By analyzing approximately 1 billion online documents every day, Meltwater empowers PR, communications and marketing professionals to make informed strategic decisions and influence the world around them. The company was founded in Oslo, Norway in 2001 and is headquartered in San Francisco, California with 50 offices on six continents. The Company has 2,300 employees and 27,000 corporate clients, including industry leaders in several sectors. Learn more at meltwater.com.

For more information please contact: [email protected]

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Source: Meltwater